Showing posts with label DCP. Show all posts
Showing posts with label DCP. Show all posts

Friday, May 13, 2011

Tuesday, June 15, 2010

Viva El Salvador








Well we just returned home from El Salvador for the first Annual YES Meeting of the Minds. It was a rad trip to say the least. It was 50% surf, 25% meetings, 25% drinking. Our meeting took place at El Dorado Surf Resort, which is located right at Playa El Zonte in La Libertad. The resort is owned by a group of French Canadians, and if you know any French Canadians, you have come to know them for amazing hospitality, good personalities, and their penchant for knowing how to have a good time.

Our trip started in Seattle on June 6th, our originating flight was supposed to leave at 6pm, well it ended up delayed for 4 hours, so we decided to hang out at Anthony's and get some drinks, easy. We arrived in Houston for our connector and had Josh's mom come pick us up, so we could get an hour of sleep. Josh, classicly, left a gift for his mom on the plane.....classic. We arrived at Josh's mom's, I laid down for 45 minutes. We then went to Ihop in Humble, TX and met my younger brother there for breakfast prior to our departure. So we got to see our fams for like 2 seconds, but we had a mission - surf.....let's get to the plane


We met up with our mid atlantic rep, Chris Cooper, who is one of the funniest people you could possibly meet, he is a force and has a penchant for being able to say his mind and hold his ground, all the while being funny. We verified our passports, boarded flight CO 826 en route to San Salvador.

We arrived on time, no hiccups, straight through customs where we met our driver, Walter, a "No Hable Ingles" local, but he had a collection of some incredible techno dance tunes, at that point we knew it was on!

I was hot as a mother, a humidity that permeates right through you, sometimes just stifling in the sun. El Salvador is a country where the division between the poor and rich are clearly drawn lines etched on the sides of the roads all the way up the hills. The backdrop is a mixed bag of shanty homes, traditional adobe/terra cotta homes and new rich gated communities.

One thing I can say is that the Salvadorians are a proud people, everyone supports one another, and work together to build a better future for the country's future. Even with the poverty, all the natives are very happy and approachable. Sure the country has it's share of problems and it is pretty cowboy, but that was the allure of being there.

We arrive at El Dorado, and we meet up with JP, DCP, Romain, Tadashi, and Socal rep Andrew Walford. The surf was huge, which meant, I was not paddling out into double head high crushers. Thankfully the resort has a poured mini overlooking the surf. Immediately we dropped our gear, hit the bar and got our skate and surf on.

Pretty much each day was typical, wake up, have breakfast, skate, swim, surf, have meetings, eat lunch, drink, eat dinner, drink, dodge the night time rain storms, drink, then sleep.

It was a classic trip, we had a ton of fun and managed to get a lot done. Be on the look out for a lot of "YES" happenings through out the world this season and next.

Thursday, February 11, 2010

The memories of SIA






This years SIA was grand, great, awesome, bueno. All of our brands saw great visibility. The YES boys delivered a frat house type of part atmosphere, while Jeremy Jones delivered the tech of the new Jones Snowboards line. Of course we had Pam Anderson drop by too and that caused a bit of a malay of sorts, in fact it was during this malay our Jones Solution Splitboard got jacked. Whatever, it is not rideable anyway, if you see it out there, just take a picture of the person and laugh at them and post it all over the web. It was great having Sansalone there helping show the line with a broken collar bone and ribs, Kev was a trooper. Our booth was a rocking during the entire show.

All in all, Denver was a great venue, I was happy with the turn out and anything beat Vegas. the good part about it was most people showed up on time to their appointments becasue they weren't coming out of the hard rock when the sun was rising.


Tuesday, October 20, 2009

YES They Did




and they did it well. Just rec'd the newest issue of Snowboard magazine, 11 page interview with JP, DCP, and Romain by Nate Deschenes. The crew at Snowboard has given us some love, so high fives for that crew! Here is a snippet of the interview, very well stated and amazing photography

Wednesday, September 30, 2009

YES. I AM


Sorry that it has been awhile since I have added any tasty morsels of updates but I have been busy so I will be updating the Aerwulf site more often.

Well after many days of talking, strategizing, traveling, talking to retailers - it is now official, I am with YES Snowboards. I will be helping them out in developing their sales in the US. I am stoked ot be working alongside with DCP, Romain De Marchi, JP Solberg, Tadashi Fuse, and Vincent Pages. If you have not seen the guys and boards, just open any mag or go buy a copy of Absinthe's "Neverland", amazing flick.

So expect a lot of YES news here........