It's Clinic Time

Fall is upon us, the latest shred flicks are out and getting premiered and getting us pumped. During all of this malay is the time for companies to get the shops pumped and try to outdo the competition with swag for the shop guys. Over the years I have seen some great swag and some swag that is pretty ungreat, from the priceless t's and stickers to autographed posters of riders I never heard of or ever seen, but it is the thought that matters, and for the shop guys that are 21 and over it is the livers that matter. Then it comes down to catchy marketing terms from the names of your cores to the name of the 50 versions of reverse camber that you have that will change the world and revolutionize snowboarding, the best part is every person that sells will remember every term you throw them, albeit you are creative enough, ooh the shit we come up with, yet it is so much fun. To say the least, I love this time of year...see you on the road